Il turismo delle radici come volano per la promozione dei prodotti tipici locali

Enhancing the value of local food and wine production through roots tourism and, at the same time, stimulating this tourist segment thanks to the attractiveness of typical and traditional local cuisine means carrying out tourism and place marketing projects to sell an area with all its specific features, including food and wine, to a market segment that, more than others, can be attracted by them thanks to an ancestral link with its roots.
The paper addresses this issue, considering that strengthening this link and making it long-lasting is important to develop this form of tourism and encourage demand for typical local products that often struggle to be known and appreciated, especially abroad