Le diverse percezioni del turismo: fra mercato reale e mercato immaginario

This paper presents a reflection on the gap between the reality of the market and the imagine of the same, listing some measures that were proposed by the institutions during the course of the twenty-first century which did not have pursued the planned objectives and have proved to be a failure. For this reason, while the market perceived by the operators is the real one, the market perceived by the institutions is an imaginary market that does not exist in reality. Today, to pursue the development of tourism, it is necessary to bring back the market of institutions closer to that of operators.