Roots Tourism: viaggio emozionale alla scoperta delle proprie origini

Roots tourism is a segment of cultural tourism potentially significant both quantitatively and qualitatively. However, in Italy the interest for this segment on the part of the institutions and the research world has so far been rather limited. The article illustrates the main characteristics of the demand generated by roots tourists both in terms of preferences and in terms of purchase and consumption behaviour. This is useful information to be able to outline a framework for planning future policies aimed at developing this important tourism segment.